Orchid Marketing Company & the Crescent City Harbor District – Aiming for Growth and Looking at Opportunities

When I founded Orchid Marketing Company in 2020, I had a vision rooted in community, creativity, and growth. My goal was to give professional services to those in need – with a focus on our small local businesses. Now, I am lucky enough to work side-by-side with one of our most important local assets: the Crescent City Harbor District.

I’ve been a Crescent City resident since 2012, and I bring more than just marketing expertise to the table. I’m a parent, the Secretary at the Crescent City Del Norte Chamber of Commerce, and an active participant in local community events. With degrees in graphic design, science marketing, and the fine arts, I have helped shape brand identities and growth strategies for small businesses, tribal enterprises, and casinos. My unique blend of skills and experience is now focused on helping the Crescent City Harbor District grow its presence and realize its full potential.

My partnership with the Harbor District began in 2024 with small-scale marketing tasks. But like any successful collaboration, it grew with mutual trust and a shared vision. Recently, I was personally invited to present to the Harbor Board of Commissioners, and the public in attendance, to showcase the measurable growth the Harbor has seen in its digital footprint under my guidance. In one year, the Crescent City Harbor District’s Facebook page had a 12.9% increase in followers. I’ve also been successful in regaining access to their Google My Business profile, as well as the profile for Redwood Harbor Village.

The significance of maintaining a strong digital footprint in today’s marketing landscape is immense. While it represents just one element of a comprehensive, coordinated strategy, it serves as a crucial foundation— and keeping your online information current is essential to supporting the broader marketing vision.

One of my ongoing efforts includes revamping the Crescent City Harbor website — not just for a visual overhaul, but to make it more user-friendly. The goal is to attract potential investors, support current businesses, and make it easier for tourists to find everything they need when visiting. By presenting the Harbor in a more professional and visually appealing manner, the Harbor District hopes to boost tourism, attract development, and encourage new business ventures.

Among the most promising areas for improvement are the Harbor’s RV parks. With the implementation of NewBook as the new booking platform for both Redwood Harbor Village and Bayside RV Park, I have been instrumental in optimizing the visitor experience by reviewing guest feedback, researching industry trends, and identifying areas where the parks could easily excel. By suggesting practical upgrades — we were able to implement a few before the crucial Fourth of July holiday, which resulted in Redwood Harbor Village fully booked, with dry camping overflow. The website usability for booking at the parks was a large focus in this process, improving the user experience.

This collaboration with the Harbor District isn’t just about digital transformation — it’s about a shared vision for the future. The Harbor District, under the leadership of Harbormaster Mike Rademaker and a committed board, is actively engaged in conversations with investors interested in revitalizing the area while preserving its charm and utility. They envision a vibrant harbor with clean, safe facilities, modernized docks, and a thriving commercial and recreational fishing industry — especially for Dungeness crab, one of the region’s standout commodities. My job is to be readily available for all projects coming my way, whether they involve consulting, branding, graphic design, digital/traditional marketing, and so much more. I’m also here to help bring light to opportunities and give solutions for improvement.

From photos of South Beach and its diverse wildlife, to highlighting Harbor spaces available for development, one of my goals is to ensure that any potential investor or visitor who searches for the Crescent City Harbor District online finds a professional, inviting, and inspiring destination.

My passion as a Crescent City resident resonates through my work. Through “social listening” — monitoring how people engage and converse digitally — and maintaining open communication channels, I’m confident that attention and interest in the Crescent City Harbor will continue to grow, whether it be from locals or tourists alike.

This is about creating momentum that benefits not just the Crescent City Harbor itself, but the businesses located on the Harbor, and our entire community.

If you are looking to start a business, or have an existing business that may need my services, you can reach me at (707) 572-5289, by emailing [email protected], or by my website – www.orchidmarketingco.com.